Look and Feel of a Shop Online Store

Shop OnlineShop online store look and feel includes branding, all photos and images and page layouts. Even if we were to use a pre-made template it may still be necessary to provide other images or a review of the layout.
We will show you several options and then modify those based on your feedback to achieve the design that you want. For a small business website budget $1,200 – $3,500 to achieve this. This step is most important because, if the interface design doesn’t suit your website visitors, they won’t stay on your site for long.

Images and Graphics

Shop online website graphics are tricky because they can range from $10 each for cheap stock images to $100′s of dollars each for custom images.
The effectiveness of your shop online website may well be highly influenced by how compelling the images are. Budget for $100 at least for stock images and take heart because our designers can often recreate cheap images so that they look like custom ones.
Also stock icons and buttons will probably be required so budget $50 for them.

Mobile and Responsive Design Cost

Mobile Responsive SiteVisitors will often be using tablets or smart phones to view your site so, not only should your ecommerce shop online site function properly on them, but it is also critical to your business success that your site automatically adjusts to the screen size of the device on which it is being viewed.
The design of a site which is built to do this is called “responsive” and to create a responsive design can cost 20% – 30% more than for a site for a desktop web browser, so most of the sites that we create include the required responsive programming.

Costs for the Content of Your Shop Online Site

The most cost effective way to create content for your shop online site is to provide it yourself. We can provide a blank design template in which you could insert text and images. If you prefer that we add your content and adjust the layout of the text, you should budget $100 – $150 per page.

Special Features Often Cost More

There are many extra features that could be included in your shop online website that will improve your business and most of these will cost more to provide. Even if we have the capacity in the design to provide them cheaply we may still need to change the way they look or function to suit your needs.
The estimates below are for the extra functions that we most often need to provide and sometimes it’s not that simple – there are other requirements not often requested that we provide!
• Content Management Systems which allow clients to manage add content themselves. Costs for integrating standard systems can range from $200 and this will include video training.
• Add a blog site. A custom blog site which includes your company logo and branding will cost from $1,250 – $2,500.
• E-commerce shopping carts and comprehensive payment processing will cost $1,000–$1500 or more depending on your requirements.
• Email Marketing Campaigns. To gather the email addresses of clients and send newsletters or special offers to them by email requires an Email management tool. This can be added to your ecommerce site for $720.
• Branding/Identity Development- Logo design is often required and we normally provide a selection from which one is chosen. This often costs from $900 – $3,500.
• An online style guide establishes brand consistency and provides a guide for all your online marketing advertising and documents. This costs $1,440.
• Pages that promote specific products or landing as part of an email, social media, or banner ad campaign can be design and create from $450.
• News feeds of both your content (outgoing) and when content is add to your site (incoming) $400.
• Contact forms and surveys cost from $300.
• Newsletter preparation from $400 – $900.
• Advertising integration (Google AdWords) $200.
• Photo gallery $250 – $500.
• Metrics: Google analytics so that you can see how many site visitors there are, what devices they are using, etc. $200.
• SEO: this is to increase the traffic to your site by making it easy for Google to identify it. SEO includes optimising your site and other factors outside your site, like creating links to your site from sites which are relevant to your business and increase its credibility by Google. This costs from $500–$1500 and can be ongoing.
• Social media: Create and manage social media network profile such as Twitter, FaceBook, YouTube, Pinterest, Google+, LinkedIn etc. $500–$2000.

So How Much Does a Small Business Website Cost?

The Websites we create for the ecommerce of small to medium business cost from $8,000 – $20,000. For bigger on line stores this can go up to $100,000.

Maintenance Cost

Maintenance is required periodically because problems sometimes arise or changes are needed, maybe to keep up with the trends.
It makes sense to take a maintenance contract if you are in an industry where change is necessary to remain relevant and this could cost $250 a month – more or less – depending on the work required. And then there is search engine optimization.